Executive Master in AI & Business Transformation
⸺ The Executive Master in Digital Innovation & Business Transformation is a 15-month joint degree offered by MUST University (Tunis) and the Steinbeis Schools of Next Practices (Berlin). Designed for working professionals, this forward-looking program combines academic rigor with real-world relevance. You’ll gain hands-on expertise in artificial intelligence, data-driven decision-making, and strategic transformation, preparing you to lead digital innovation in your organization and industry.
Overview
Program at a glance
- Format: Hybrid (Online + In-person)
- Languages: English & French
- Duration: 12 months, with a flexible schedule
- Credits: 60 ECTS
- Location: Online & MUST Campus, Lac 3, Tunis
- Cost for Professionals: TND 17,000
- International participants: 8,500 USD
Why join this program?
- Flexible Format: Designed for busy professionals—complete a German-accredited Master’s degree while remaining in Tunisia.
- Dual Degrees: Earn two recognized credentials:
- MA in Digital Innovation & Business Transformation (Steinbeis, Germany)
- Executive MS in AI & Business Transformation (MUST, Tunisia)
- Certification from Wharton (U Penn) on “AI for Business”
- Practical & Strategic Focus: Learn how to apply AI tools and digital technologies to real-world business challenges.
- Business & Tech leadership: Enhance your leadership profile without pausing your professional journey.
- Global Ecosystem: Engage with an international network of peers, experts, and innovation hubs in Europe, North Africa, and beyond.
Outcomes
What you will learn?
- Tackle complex societal and business challenges using empirical methods and data-driven strategies.
- Critically evaluate and apply research insights to design innovative and actionable solutions.
- Navigate the entrepreneurial journey, including legal frameworks, go-to-market strategies, and venture development.
- Drive digital transformation across sectors by mastering cutting-edge technologies and organizational change.
Who is this program for?
- Executives and Senior Managers seeking to lead digital transformation in their organizations.
- Innovation and Strategy Leaders aiming to build new business models using AI and emerging technologies.
- Entrepreneurs and Start-up Founders looking to scale ventures in data-driven and tech-intensive sectors.
- Mid-career Professionals and Consultants transitioning into high-impact roles at the intersection of technology and business.
Topics
Main topics
- Foundations of Digital Innovation
- Data-Driven Decision Making
- AI for Business Leaders
- Agile Strategy & Innovation Management
- Digital Business Models & Platforms
- Organizational Change & Digital Culture
Instructor(s)
- Renowned faculty from MUST University, Steinbeis University (Schools of Next Practices), and the University of Pennsylvania, combining academic excellence with global perspectives.
- Industry experts and innovation leaders from Europe, North America, and innovation hubs throughout the region.
- Cross-disciplinary mentors blending expertise in AI and emerging application sectors.
Registration
English 
French