Executive Master in in Digital Marketing
⸺ The Executive Master in Digital Marketing at MUST is a 15-month joint degree program developed in collaboration with Steinbeis University (Berlin, Germany). It blends academic rigor with real-world application to prepare professionals for success in the fast-evolving digital marketing landscape. Through hands-on projects, expert mentorship, and exposure to cutting-edge tools, participants will master data-driven strategies and omnichannel marketing techniques to strengthen brand impact and drive measurable growth.
Aperçu

Program at a glance
- Format: Hybrid (Online + In-person).
- Languages: English & French.
- Duration: 12 months, with a flexible schedule.
- Credits: 60 ECTS.
- Location: Online & MUST Campus, Lac 3, Tunis.
- Cost for Professionals: TND 17,000.
- International participants: 8,500 USD
Why join this program?
- Learn flexibly—from anywhere, at your own pace.
- Combine analytical skills with creative storytelling.
- Stay at the forefront of digital marketing trends and technologies.
- Apply industry-standard tools directly to real-world campaigns.
- Practice your skills in a hands-on project with a company in Europe or the MENA region.
Outcomes
What you will learn?
- Develop and implement end-to-end digital marketing strategies.
- Manage technology-driven projects across digital channels.
- Harness marketing analytics to drive innovation, performance, and customer engagement.
Who is this program for?
- Marketing professionals seeking to upgrade their digital skills.
- Brand managers aiming to amplify their online reach.
- Entrepreneurs and startups looking to scale through digital channels.
- Digital strategists and project leads eager to master campaign management and omnichannel engagement.
Topics
Main topics
- Digital Marketing Strategy & Planning.
- Omnichannel Campaign Management.
- Marketing Analytics & Performance Measurement.
- Customer Journey & Experience Design.
- SEO, SEM & Paid Media.
- Social Media & Influencer Marketing.
- MarTech & Marketing Automation.
Formateur(s)
- Renowned faculty from MUST University and Steinbeis University (Schools of Next Practices).
- Certified Google instructors.
- Senior digital marketing professionals from global agencies and tech companies.
Inscription